Softer with every wash: for fluffier fabrics and comfier clothes
This fabric softener uses natural minerals to add softness without a sticky residue. For clothes that get better with age and towels so soft you'll be jumping out of the shower.
Good to know...
Our natural, mineral-based fabric softener maintains the wicking performance of athletic wear, and helps towels stay absorbent.
What's in our pod
A really good clean
We bring nature into our science lab to create our innovative formulas, and we use independent, 3rd party labs to test their effectiveness. Spoiler: they work.


Sustainability is a journey
We’re making products that are good for you and the planet.