An Innovation in Odor Elimination

In a Dropps research study*, 81% of participants specified “no lingering bad odors on clothes” as their #1 laundry priority. Despite this common pain point, most odor-fighting formulas either fall short or attempt to mask the smell with heavy fragrances. 

“Tackling laundry today is a different beast as most of what we wash are synthetic fabrics, like workout wear. With cold, low-water washes in high-efficiency machines becoming the standard, odors have become a much bigger problem,” explains Patrick Harewood, Head of Research and Development at Dropps. “Dropps Odor Eraser was engineered for this modern reality.” 

Harewood adds, “In independent third-party tests**, it outperformed even the leading odor-fighting boosters. For too long, ‘green’ laundry products have failed to eliminate tough odors. Odor Eraser is designed to work with your current detergent, giving it the extra power it needs to get rid of tough smells. You no longer have to choose between powerful odor removal and sustainability.”

The Science Behind Odor Eraser

While other products try to overpower odors with other scents, Dropps Odor Eraser uses the power of cutting-edge clean chemistry to eliminate odors at their core. We call this proprietary odor-fighting technology TriCore Erase™ Odor Control. Here’s what’s in it and how it works: 

• The High-Performance Enzyme
  Ever wonder why workout gear still smells after washing? It’s not just sweat. It’s the build-up of gunk made from skin cell debris, bacteria, and extracellular DNA (eDNA) clinging to your clothes. This biofilm-like residue acts like a net, trapping oils, proteins, and stubborn odor molecules. Our deoxyribonuclease enzyme (aka DNase enzyme) functions like molecular scissors, freeing trapped grime and odor compounds so your detergent can wash them away. The result: a true clean, not just a scented cover-up.
  

• The Plant-Based Zinc Complex
  Sulfur-rich “wet dog” smell? Fishy odor from last night’s seafood fest? Zinc is your secret weapon. It grabs sulfur and nitrogen molecules and locks them down in stable, non-volatile complexes so they can’t waft into the air. Translation: no more pet funk or dinner disasters haunting your laundry.
  

• Plant-Based Anti-Odor Active
  We partnered with an innovative small business to bring in a 100% plant-based odor-fighting active that tackles those set-in smells…you know, the dank, musty malodors that make your bath towels smell like they’ve lived through three rainy seasons. This ingredient interacts directly with those odor molecules for long-lasting freshness.
  
  

Acing the Sniff Test

Cleaning industry insider info: testing stain removal is easy. Testing odor removal? Not so much. Odors are subjective, and until now,  it's been difficult to consistently measure them. So, we assembled our own collection of tests, specifically designed to show odor removal in a useful way.

We worked with industry partners  who developed proprietary testing methods that replicate real-world smells (from pet funk to mildew) and quantify their removal. We even used an innovative eDNA-based measurement technique to track how effectively our DNase enzyme dismantles the gunk that traps sweat and body odors.

We wanted to make sure Odor Eraser could really tackle the lingering odors people struggle with in the laundry room. And our tests show a measurable improvement in odor elimination. In fact, third-party testing proves Odor Eraser outperforms the top-selling odor booster pod.**

So if your freshly washed clothes still smell like the ghost of workouts past, it’s not you. It’s the simple fact that your laundry routine needs something more. Dropps Odor Eraser does what fragrances can’t; it breaks down the structures that trap odors so your clothes come out truly clean. No cover-ups. No compromises. Just laundry that smells like…nothing at all.