Pinterest is a great social media channel for home improvement and household hacks, making it perfect for your Dropps affiliate campaign.
A Little History On Pinterest and Affiliate Marketing
At different times, Pinterest has been affiliate. They converted all links into affiliate links. Now, they don't do this any more but it is something to be aware of. As such, I highly recommend that you link to your blog/site versus using a direct affiliate link. This strategy also has the advantage of increasing traffic to your site and potentially getting users to engage in other pages and social media channels.
Be sure that people can tell what your brand represents and offers at a quick glance. Remove boards or pins that are not related to your message. Additionally, don’t be tempted into click bait for your pins. One, click bait doesn’t convert. You could lose a follower this way. Two, Pinterest penalizes pins that are not consistent with images and site destination. Pinterest marks these pins as SPAM which significantly reduces your changes of being viewed
Organize Your Boards
Pinterest is a great tool for organic rankings within the search engines. Use your keywords within your profile and board titles to maximize this advantage. For instance, you may want your board to be named “<Green Living Swaps> and then have related product posts for green living products .
Pinterest users rely on hashtags so don’t forget to add yours. Go beyond standard #greenliving and #naturalcleaners and be more specific such as #zerowasteliving #eliminatesingleuseplastic. Don't forget to use the #dropps hashtag
Don’t be afraid to share your pins on your other social media channels. Cross pollination is great for all your marketing channels.