The Power of Nature in a Bottle
Powerhouse, natural cleaning meets maximum versatility to help remove stains and eliminate odors in your clothing, no matter your laundry needs. Measure the exact amount of liquid detergent with an easy-to-use metal pump and allow the sustainable formula to clean your clothes with care. Designed for all washing machines and temperature cycles, it is also a great detergent for hand washing your clothes and spot treating stains.

What's in our detergent
One bottle, many uses
Whatever way you clean your clothes, Ultra has it covered.
Hand Wash Clothes
For those who like to get their hands dirty cleaning their clothes.
Spot Treat Stains
Treat the stain at the source when you need it most.
Wash Small Loads
Measure the exact amount you need - every time.
Small Bottle, Big Results
Our detergent is never watered down. Just stress-free, mess-free cleaning.

More Power
This liquid detergent is 6x more concentrated than the leading detergent brand for effective stain and odor fighting.
More Uses
Prefer to hand wash your clothes? Need a quick solution for a tough stain? This detergent does it all.
Less Weight
Ditch the plastic jugs for a compact, sleek solution that's 4x lighter and 5x smaller than traditional laundry detergents.
Less Waste
Amber glass bottles are easy to recycle and the metal pump is designed to be reused with our plastic-free detergent refill.
More Power
This liquid detergent is 6x more concentrated than the leading detergent brand for effective stain and odor fighting.
More Uses
Prefer to hand wash your clothes? Need a quick solution for a tough stain? This detergent does it all.
Less Weight
Ditch the plastic jugs for a compact, sleek solution that's 4x lighter and 5x smaller than traditional laundry detergents.
Less Waste
Amber glass bottles are easy to recycle and the metal pump is designed to be reused with our plastic-free detergent refill.
A really good clean
We bring nature into our science lab to create our innovative formulas, and we use independent, 3rd party labs to test their effectiveness. Spoiler: they work.
How to Use
How to Use
One bottle = 72 regular loads of laundry
- Prime the pump
- Determine your detergent
- Enjoy clean clothes
Recommended use: Ultra concentrated laundry detergent is designed to pump directly into your washing machine's detergent dispenser drawer or drum. We recommend three pumps per small load, five pumps per regular load, and six pumps per large load of laundry.
When it is empty, remove the metal pump from the empty bottle and secure it onto your plastic-free Ultra Concentrated Laundry Detergent refill.
For hand washing clothes, fill a sink or bucket with water and add 1-2 pumps of liquid detergent.
Have Questions?

Everybody loves Ultra


Sustainability is a journey
We’re making products that are good for you and the planet.