5 years ago our founder and CEO, Jonathan Propper, bared it all in the bathtub to share the “naked truth” about laundry and all of the bad stuff that goes into "big laundry" products. 

Now, he's back - but this time with friends, without the bathtub, and ON NATIONAL TV! 

We present to you our first ever national TV ad! Drumroll, please...

Have you seen our ad on tv? Snap a pic or video, share on social and tag us! We love to see it!


Creative Agency: SWAT by Kirshenbaum

Production House: Visual Country

Director: Chelsea Lee

CMO: Elena Lécué