Life's a Party, Dress Like It!

We're so excited for our friends over at Lilly Pulitzer and the launch of their new collaboration: Lilly Pulitzer for Target.  The collaboration will be releasing its affordable limited-time collection on April 19, both in stores and online.

As Lilly always said, "Life's a Party, Dress like it!" 

#DroppsProTip: Want to know how to keep your bright patterns and colors bright and prevent fading? Use an enzyme-free detergent, like Dropps, and only use a stain-fighter boost when needed. Enzymes can cause fading and damage to the fabric over time. 

Although... maybe the stains are part of the history! After all, her company, Lilly Pulitzer, which launched in 1959, was borne out of clumsiness, as legend has it. Because her husband owned citrus groves, she set up a juice stand in an effort to stay busy, but kept accidentally staining her dresses with orange and grapefruit juice.

Wearing stained clothing would not do, so Pulitzer sought out a dress that would provide camouflage. And ta da! The iconic prints were born.

Keep your Lilly looking bright with Dropps. Take 15% off all orders with code: LOVELILLY