"The business model and commitment to sustainability is what drew in cause-driven investment fund The Craftory, which offers early-stage and growth capital to consumer brands that positively impact the categories they serve, society and the planet."
"It also only invests in companies that make consumer packaged goods designed to drive change in the world and support its mission and values that revolve around sustainability, health, equality, diversity and human rights."
“Anyone can see" that the supermarket-based U.S. detergent business “is crying out for innovation,” Ernesto Schmitt, co-founder (he uses the title “Arch Crafter”) of the venture capital firm with $375 million in assets, said in a statement."
"Made with non-toxic ingredients, wrapped in zero-waste packaging, and offering a powerful clean that’s better for you and the planet, these cleaning supplies are the change we didn’t know we needed to make at home."
"We believe we are in an age where we can expect safe, chemical-free detergent and it should be functional for everyday life. Luckily there are others who agree and have founded products around this principle. Here are our favorite organic laundry soaps in the form of liquid, pods, and sheets of soap—all designed for tossing in the washing machine."
"In a world where it’s becoming increasingly difficult to find products free of harsh chemicals, it’s refreshing to discover a company focused on creating simple household supplies that do the job without endangering the health of humans or the planet."
"Dropps are eco-responsible laundry detergent pods that work exactly like Tide Pods (and cost almost exactly the same). These pods are biodegradable and come in compostable cardboard boxes rather than in huge plastic containers, which contribute to approximately 606 billion pounds of plastic that ends up in our oceans annually, according to Business Insider."