Active Wash Campaign Asset Page


Goodbye Permastink: Revive And Refresh Your Workout Clothes
Give your activewear a fresh reset with every wash with Dropps Active Wash Laundry Detergent Pods

Product Details

  • Starts at $15 for 24 pods
  • Performance detergent designed for activewear and synthetic fabrics.
  • Our anti-permastink formula with Odor Control technology helps eliminate and prevent even week-old odors, so they don’t linger or reactivate with body heat.
  • Contains plant-based ingredients and a powerful stain-fighting enzyme blend. Our blend of enzymes includes subtilisin, alpha amylase, mannanase, lipase, and pectate lyase to target every type of stain from glass to blood and mud.
  • Compostable cardboard packaging
  • Helps preserve and protect the elasticity and tech properties of performance fabrics like yoga pants, sports bras, uniforms, and your favorite athleisure wear so clothes stay stretchy, wickable and breathable.
  • Dye-free, Phosphate-Free, Phthalate-Free, Paraben-Free, Optical Brightener-Free
  • Never Tested On Animals
  • Optional - Add Dropps Fabric Softener for added softness.

    Target Audience

    • Fitness focused groups and individuals
    • Parents of kids in sports
    • Outdoorsy People
    • Less active athleisure fans (think yoga pants for hitting the grocery store, watching tv on the couch, or walking the dog)


    • Active Wash vs. competing detergent brands - ingredients and active test to compare both brands.
    • Active Wash review - tough workout, wash and test.
    • Test Active Wash on the stinkiest clothes in your house: teenager clothes, dog towels, workout gear that has been sitting in the laundry bin. The stinkier, the better!
    • Your top five products that enhance your workout routine
    • How you recover from and prep for your next workout; clothes, soreness, meal prep, etc.



    Feel free to use and/or modify any of the following images. You can also share these Active Wash advertisements with Jonathan Propper, Dropps Founder & CEO: 

    Active Wash - Running: Don't let Permastink Break Your Stride feat. Dropps Active Wash

    Active Wash - Yoga: Don't let Permastink Break Your Flow feat. Dropps Active Wash